Charles Booth's global technology insight experts guide manufacturers of diverse tech products – smartphones, laptops, wearables, and more – in optimizing marketing strategies for enhanced market share. Our tailored approach includes insight-based customer acquisition and retention strategies, uncovering cross-category potential. We delve into the consumer decision journey, identifying triggers and key touchpoints to refine development and messaging. Charles Booth 's thorough brand and customer experience analysis ensures effective communication strategies, driving success in the competitive tech landscape through strategic media targeting and audience activation.